Poh Lin’s Story

 

Poh Lin Khoo founded Khoo Consulting in 2020 with more than 20 years of marketing and communications experience. She is a multi-lingual immigrant and a self-funded first generation college student. Poh Lin grew up in Malaysia, a multiracial country. She and her family had to flee from a racial riot in the middle of the night that burned her childhood home down. At an early age, she experienced trauma from the violent attacks on her family and herself.

Today, Poh Lin uses her lived experiences and intersecting identities to help organizations step into diverse spaces while being trauma-sensitive, build relationships, and better communicate with our multiracial populations. Khoo Consulting also provides consulting services to help organizations, in particular, small businesses and nonprofits develop the tools and knowledge to expand.

Khoo Consulting also coaches organizations on creating inclusive work environments where everyone can safely bring their authentic selves to optimize productivity. Poh Lin assembles a tailored team of professionals to deliver project objectives.

Poh Lin has a M.A. in Advocacy and Political Leadership, and a B.A. in Journalism with minors in Advertising and Technical Writing. She also has Certificate in Diversity, Equity, and Inclusion.

She speaks Cantonese, Malay, Indonesian and English.

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A Network of Professionals with Tailored Project Expertise

Chelsea Williams, MPH
Chelsea Williams, MPHPublic Outreach & Multiculutral Strategist
Chelsea Williams is skilled at navigating multilayered and multicultural organization structures to advise and collaborate with diverse partners and community members. She has worked in Belize as a Health Care Educator for Peace Corps, Kenya, and Zimbabwe. Chelsea speaks English and Spanish.
Sieng Lee, MFA
Sieng Lee, MFACommunity Organizer & Designer
Sieng is a first-generation Hmong American refugee. He is a graphic designer, visual artist, and community organizer. Sieng was named a recipient of the Jerome Emerging Artist Fellowship. He designed and developed the We Are Hmong/Peb Yog Hmoob Minnesota exhibit at the Minnesota History Center. He also received the Cultural Community Partnership Grant from the MN States Art Board to design public art for Hmongtown Marketplace. His passion lies at the intersections of our multicultural society, helping to bridge the many inequities and misunderstandings. Sieng speaks English and Hmong.
Jackson Atkins
Jackson Atkins Marketing & Digital Strategist
Jackson has ten years of experience in journalism, marketing, and digital communications. He works with clients to deliver effective communication strategies and outcomes, developing skills in copywriting, editing, email marketing, community engagement, social media management, and public relations.

Denise Cooper, MBA
Denise Cooper, MBAHuman Resources & Engagement
A practical and forward-thinking author, coach, and MBA business executive with a specialty and passion in working to redesign or implement Human Resource systems that increase engagement, inclusion, and innovation for a high-impact workplace.
L. Suzanne Fust, MPH, Ph.D.
L. Suzanne Fust, MPH, Ph.D.Developmental Psychologist
Developmental psychologist with a passion for serving children and families with a strong interdisciplinary focus and wide variety of skills in training and technical assistance; program evaluation; research; organizational development and strategic planning; program planning, development and implementation; leading organizations; chairing committees; grant writing and reporting; conflict resolution; financial management; public speaking and media relations; and project management.
Chloe J. Williams
Chloe J. WilliamsSocial Analyst
Strategic and results-driven enterprising social analyst marketer with experience working for Fortune 500 accounts to improve customer engagement and client visibility in website searches with effective search engine optimization strategies. Proficient in liaising with influencers to forge strategic alliances and deliver user-centric solutions. Community-driven with a passion in advocating for equity and inclusion to create a society where people from all backgrounds have access to resources for growth.

Thomas Cook
Thomas CookPublic Outreach & Project Communications
Tom brings an extensive experience in building lasting community relationships. His outreach experience includes working on MnDOT’s construction projects such as the recent Hiawatha Ave./Hwy. 55 project and Hwy. 5/Minnehaha Ave.
Pauline Danforth, Ph.D.
Pauline Danforth, Ph.D.American Indian Public Outreach Strategist
Dr. Pauline Danforth is a skilled writer, researcher and lecturer who is deeply connected to the urban Indian community in Minnesota. She has broad-based experiences in higher education. She earned her Ph.D. in American Studies from the University of Minnesota. She is an enrolled member of the White Earth Nation.
Candace Pearson, MBA
Candace Pearson, MBAMarketing & Data Analyst
Candy is an experienced strategic marketing data analytics and interpretation expert. She brings more than 20 years of experience related to strategic marketing, data analytics, management consulting, project management, solutions planning, business process improvement design and implementation, competitive analysis, facilitation and planning, budgeting and forecasting as well as technical systems and control. She has worked in consulting roles at all levels of government.

Mission

Khoo Consulting’s business mission rests on four fundamental pillars of action and belief:

  1. We are multicultural strategists helping businesses and communities step into diverse spaces to better communicate, collaborate, and grow.

  2. Our integrity is based on valuing differences and promoting a welcoming environment for all people to feel like they belong and can contribute.

  3. We strengthen brands to promote financial sustainability.

  4. We increase the well-being of businesses using tailored strategies to cater to segmented groups.

Vision

  1. Build strong resilient societies so all people can succeed through innovative and inclusive access.

  2. Present results-driven focused strategies and solutions.

  3. Advance business and community activities to strengthen resilient communities and prosperity into the future.

  4. Help all people succeed by building bright futures for generations.

Expertise in Strategy

“Expertise in strategy and marketing helped position the College of Management. Advanced the college’s programming with a myriad of projects.”
-Kat Lui, PHD, Partner, Enderlin & Chan

Professionalism, Integrity

“Builds authentic relationships…. Great at communicating the projects progress. Greatest attributes are level of professionalism and integrity.”
-Andrew Hoffman, Executive Director, YMCA of the Greater Twin Cities

Advancing Quality

“Rolled out a name change for 360 Communities, a 40-year-old organization, communicating effectively for a wide variety of audiences, and produced quality work.”
–Leslie Metzen, Senior Judge, Minnesota Judicial Branch

Revenue Generating

“Open to new ideas and does what it takes to get the work done. Converted marketing leads into paying customers.”
— Rafi Arbel, JD, Internet Marketing
for Lawyers

Mentor and Role Model

“One of the most the most positive and influential role models. Diverse background, strong interpersonal communication skills and compassionate. Inspires me to be an exceptional student and human being.”
— Rakea B., Financial Advisor at
Merrill Lynch

Marketing Expert

“Great leadership and knowledge of the marketing and communications industry. Applied what I learned into the classroom and into a real-world environment.”
– Derek James, Content Strategist, Findlaw, Thomson Reuters