Inclusive Outreach and Public Engagement
We help our clients to lead, develop, and implement meaningful and authentic civic participation with public engagement processes that are inclusive of people of diverse races, cultures, ethnicities, gender identities, and socio-economic status.
We do this work by helping to design inclusive processes to increase access to information, resources and civic processes by people of color, immigrant and refugee communities through the implementation of racially and culturally welcoming outreach and public engagement processes.
Diversity, Equity, & Inclusion
DEI approaches that put people first are most essential today. The last few years have made learning about customers even more important. The traditional way of only getting to know your customer as an individual is no longer effective. The Covid-19 crisis has validated the truth that organizations must focus in very local and precise manner by targeting specific audiences based on their circumstances and mindsets – what is most relevant to them. Now, it is essential to know your customer and how their community are responding together to the crisis. This can be accomplished by defining your customer segments that describe their behavior and attitudes beyond statistics and demographics.
While our DEI specialists bring their lived-experiences and deep-level diversity practices to help advance brand, we also help organizations create an inclusive work environment and safe spaces that motivate collaboration and productivity. Inquire here.
Communications & Marketing
Your new marketing strategy starts here. We connect your brand and purpose using an integrated approach with channels and platforms that speak to your desired audiences.
Public Outreach & Engagement
- Connect products & services to low-resourced and people from the Black, Indigenous Groups, People of Color (BIPOC) communities.
- Bring awareness, educate and motivate action using culturally appropriate messaging and approaches, and collaboration with trusted community partners.
- Design strategies customized to target audiences.
- Implement activities that foster participation and use metrics to measure campaign effectiveness.
Diversity, Equity & Inclusion
- Coach and train on decision-making based on equity and inclusion principles.
- Evaluate barriers to accessibility and recommend strategies to affect inclusiveness and belonging.
- Engage diverse populations using lived-experiences and deep-dive diversity practices to build trust and credibility.
- Provide customized subscription services to equip leaders and staff with culturally competent knowledge to create a welcoming work culture and community.
- Develop and implement strategies to reduce disparity gaps in education, health, employment, justice, and more.
Marketing and Communications
- Develop marketing and communications plans that resonate with a multicultural population.
- Elevate brand, product and services using creative strategies that reflect the audiences.
- Create customized strategies with audience segmentation analysis and data-driven decision-making process.
- Design communication plans using an integrated media-mix campaign with digital, print, billboards, radio, social media, and other out-of-home media outlets.
- Media buying guided by fiscal responsibility and leverage resources to affect earned media.